Episode #80

Fundraising: Taking the Ick Out of the Ask

In this podcast episode, Jennifer chats with Kel Haney all about fundraising. Kel shares what led her from being a theater director in NYC to becoming a fundraising coach, consultant, and trainer. She gives insights on transforming the often uncomfortable process of fundraising into an opportunity for building meaningful relationships, emphasizing that anyone can fundraise successfully, even without a background in sales or fundraising, by passionately sharing what they love. Kel offers tools on navigating the complexities of fundraising, including handling rejection, building genuine connections, leading from abundance and finding a comfortable stretch, and embracing the power of storytelling. They discuss the importance of leading from vulnerability, curiosity, passion, and confidence.

About Our Guest

Kel Haney is a Maine & NYC-based fundraising coach, consultant, & trainer. Before turning to fundraising full-time, she spent 20 years as a theater director and her fundraising methodology is based on how she led a rehearsal room: focusing on what makes each of us unique and engaging. She’s personally made over 20,000 fundraising "asks" and trained non-profit orgs to raise over $15M (primarily in donations under $2K), which inspired her 5-Minute Fundraising Ask Training Program. Kel’s work boils down to “Taking the Ick out of the Ask”: she’s passionate about shifting fundraising conversations away from transactional encounters and toward relationship-building opportunities. Kel’s worked with such organizations as: Berkshire Theatre Group, The Glimmerglass Festival, MCC Theatre, Signature Theatre, Manhattan Theatre Club, New York Theatre Workshop, Marin Theatre Company, BroadwayUnlocked, American Composers Forum, and RIP Medical Debt.

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